Winning The Marketing Showdown: New Marketing Techniques Vs. Old Ones
The media and communication industry nowadays is so huge that it did not only overshadowed us, its literally devouring us, and to think that there are a dozen more ways into media marketing is practically incomprehensible. Our very humanity pulls our interest towards new avenues, that is way turning our heads away from the new craze in media like Google+, LinkedIn or Pinterest is almost impossible to do. These newly found media interests holds the key to supremacy in media marketing as it provides opportunity in data trailing at a less costly price. But keep in mind that the new way is not the only available way. Thus, the marketing clash begins.
Let us take for example the new trends in music that encourages us to like any new artists such as One Direction, but to say that these new artist is better than Beatles is practically unfathomable. The same can be said to marketing strategies. A few of the old ways could still be considered the best ways: effective, powerful and compelling.
Basically, if you are looking to create a bigger impact, you have to combine the new avenues with the old ways in a single marketing strategy.
The Most Powerful Tool: Word of Mouth
If a cheap but effective marketing strategy is what you are looking for then have no worries since the word of mouth can make this happen for you. This is one of the oldies but goodies in terms of marketing mediums, and you should know that this marketing strategy have come a long way. Personal accounts or word of mouth is by far more effective than any kind of excessive advertisement campaign as no matter what you put into your ads, the words of family and friends would still be more trustworthy to people. Having said that, new marketing strategies like giving loyal customers some rewards will certainly improve your game.
One of the best known method to do this is the incorporation of referral programs on email marketing campaigns.
Use The Printing Advantage
Most of the business owners and entrepreneurs of today thinks that marketing strategies that uses printing operations is a costly way to market, but the truth is, it is not. Though they may need a hefty amount of cash to be implemented, the truth is that they pack more punch than their counterparts in the world wide web. But be warned, if you are going to use this kind of marketing strategy, make sure that you are going to be as creative as you could get. Do not just simply besiege the letter boxes of potential customers with letters and mails. You can use the alternative of using printed cards that contains detailed information of your new services and products which will be sent along with customer’s orders and invoices.