Increasing Awareness and Understanding About Call to Action Marketing
A call to action or CTA is a marketing style intended to trigger an immediate response or encourage or entice an immediate sale. Call to action (CTA) uses either words, phrases or sentences which are incorporated into advertising messages, sales scripts or web pages, in order to encourage new or loyal customers to take immediate action. When it comes to marketing principles, a call to action is an instruction to the target audience uniquely designed in provoking an immediate response, using an imperative verb such as “find out more'”, “you may visit our store” or “call now”. Other types of CTA taglines involve using strong reasons why customers must buy a product or service immediately such as an offer that is only available in a limited period (e.g. ‘this is a limited time offer’ or ‘offer will expire soon’).
Providing customers with compelling reasons to purchase immediately rather than deferring purchase decisions is the key to a powerful call to action. A CTA can be a demanding or non-demanding request like “watch this video” or “choose a color”. Call to action is also used by direct marketing companies such as flyers, brochures, catalogs and email campaigns in order to show customers how to take the next step and to create a sense of urgency around an offer. Call to action are usually incorporated in the best lines of the most effective sales scripts as a means of persuasion, since it has long recognized that specific words, phrases, and sentences are able to elicit desirable responses from prospective buyers by successful sales representatives. When it comes to web design and development, a CTA can be a website button, a banner or some type of text or graphics that prompts an online consumer to click it, and to continue down a conversion funnel which plays a crucial part of inbound marketing.
All call to action taglines have three things in common which include no obligation statement, telling people what to do next and encouraging people to respond to a right way. No obligation statements reduces or removes the risk involved and in many cases are asking people to try a free trial instead of a purchase. Call to action lines use standard direct response and they do not leave a room for people to wait or think about your offer. You don’t really need to provide the instructions for digital offers as consumers ar enow more comfortable responding to them. You may visit our direct website or homepage for other related marketing topics such as digital marketing and social media marketing.